Counterfeit seed affects the business viability of both farmers and seed companies and has a significant impact upon companies’ adoption strategies and marketing and sales activities. About 60% of companies have implemented measures to address issues surrounding counterfeit seed, particularly in Uganda and Kenya. Four companies in Uganda use Kakasa, an e-verification scheme for purchased seed. Other companies demonstrate activities at the broader level through seed association policies or have adopted more traditional methods such as tamper-proof packaging or unique, hard-to-fake stickers.